HUG A START UP

Natalie was personally asked by author and comedian Sally Beerworth to create the visual identity and logo for her new business called ‘Hug A Start Up’ - targeted specifically towards start up businesses as an affordable yet quality marketing agency.

Sally approached Natalie for her hand drawn style with a very open brief to create a logo, website background illustration, icons and infographics and collateral for social media. The logo is a drawn ‘hug’ which is also in the shape of a horse shoe - representing good luck for a new business. The brand was stylised so that they looked modern yet stood out against competitors. Sally was extremely happy with what was delivered.